We hate marketing fluff as much as you do.
Most websites don't fail because they look bad.
They fail because they don't produce results.
If your website isn't generating qualified leads, it's a liability.
We build websites that rank on Google and convert visitors into customers.
$2.5M
Revenue generated from my own marketing systems
9
New clients in 30 days for Robinson Chimney
50%
Of Get Alpha Athletics clients now come from online
THE PROBLEM
Most Websites Either Rank or Convert. Never Both.
Most web developers and agencies have never actually run a business. They don't understand how leads turn into revenue, how critical local search visibility is, or what actually makes someone pick up the phone.
So they build websites that look good. But don't produce results.
What most agencies do
- ✕SEO pages that rank but don’t convert
- ✕Landing pages that convert but don’t rank
- ✕$2,000/mo retainers with no accountability
- ✕Design-first, copy as an afterthought
What I build
- ✓Pages that rank AND convert simultaneously
- ✓Clear, skimmable, persuasive copy first
- ✓Structured for search + designed for humans
- ✓Strategy before a single pixel is designed
MY STORY
I Didn't Start as a Web Developer. I Started as a Business Owner Who Needed Results.
I graduated from Seneca College with a Computer Programming Analysis diploma in 2004. Over the next 15 years, I built real-world experience in business and project management while continuing to develop my understanding of systems, operations, and how businesses actually grow.
Instead of going straight into development, I followed my passion for fitness and built a business from the ground up. I opened and ran a 1,200 sq ft fitness studio and grew it to capacity.
The marketing worked. That's what made the difference.
Not a great location. Not a big team. The revenue came from a proven system of ads, front-end offers, and conversion.
$60K
Ad Spend
$300K
Front-end
$2.5M
Total Revenue
The moment it clicked: I was paying $2,000/mo to agencies and $1,000/mo across different tools, and still getting worse results than when I handled it myself. Most web developers have never had their own revenue on the line. That changes everything.
WHAT I DO NOW
After selling my business in 2020, I went back to development. But I build websites differently.
I work with local service businesses, contractors, fitness businesses, and real estate professionals who need websites that actually generate leads.
“Search engines read. People skim. I build websites that work for both.”
HOW I WORK
Every project starts with strategy, not design.
No fluff. No overdesign. Just a website that does its job.
Market & Competitor Research
Understand who you are competing with and where the gaps are.
Keyword & Local SEO Analysis
Find the exact terms your customers are searching for in your area.
Page Structure for Ranking + Conversion
Every page is mapped to serve both search engines and real visitors.
Clear, Skimmable, Persuasive Copy
Copy is written before design begins. Words do the selling.
Clean, Modern Build That Guides Action
Design supports the copy. Every element has a purpose.
RESULTS
This approach works.
ROBINSON CHIMNEY
9 new clients in 30 days
Went from zero website leads to a full pipeline after launching a strategy-first website rebuild.
GET ALPHA ATHLETICS
50% of clients from online
Google Business Profile and website now generate half their clientele, with the other half from referrals.
The same principles come from what I built in my own business. If it doesn't produce results, it's not good enough.
Not sure why your website isn't converting?
Get a comprehensive breakdown of what's working, what's broken, and the exact steps to fix it.